Global Scent Designer
Passionate in the pursuit of lifestyle of health and
Previously worked in fragrance houses, FMCG, and designed scents for brands like Times Square HK, Ocean Park, Mission Hills, Swire Properties, etc.
As a mom of two, uses organic and natural products for her and her family, and the go-to person of family, friends, and even business associates when it comes to LOHAS. This inspired her to start House of Pure Essence (HoPE). She shares her knowledge through HOPE’s blog, live events, and workshops.
Elma is a dedicated student of Iyengar Yoga. She also loves to cook and even uses essential oils for cooking! She has also healed her discoid eczema (with no steroids) with lifestyle changes and the use of organic rosehip, argan, and essential oils.