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About Us

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The Best Organic Essential Oils, Beauty Oils, & Carrier Oils for Health, Beauty, and Wellness

For natural and chemical-free living.

Welcome to House of Pure Essence (HoPE), your trusted partner in holistic wellness. Established in 2016, our mission is to empower individuals like you to take control of your health and well-being through the power of nature. We offer a curated selection of high-quality, organic essential oils, each carefully sourced and tested to ensure its purity and potency. Our products are designed to support your physical, emotional, and mental health, helping you to create a balanced, harmonious lifestyle. Discover the transformative power of nature with House of Pure Essence.

Our Vision

Create a world where people respect and give back to nature. Working with nature to harvest its healing powers while taking care of it.

Our Mission

  • Bring the best nature has to offer.
  • To enable lifestyle of health and sustainability with the use of organic and natural products.
  • Educate consumers on the right way to use organic and natural products, safely and effectively, for beauty, home, health, and wellness.

Our Values

  • Work with nature, not against it. 
  • Ethical sourcing keeping in mind the environment and our farmers.
  • Insist on highest standards.
  • Love what you do, everything else will follow.
  • Simplify. Create more with less. 
  • Leadership by example.
  • Respect others. Earn trust of others.
  • Never stop learning.
  • Be humble.
  • Do things right the first time.

Meet our Founders

Richard in the farm

Richard Klitsie

  • Serial Entrepreneur.
  • Avid user of aromatherapy products.
  • Dedicated organic farmer.
  • Cancer-survivor.
Became a fan of aromatherapy when common ailments like colds and sores were quickly gone vs. using preparations from pharmacies.
Member of Business Network International (BNI), Hong Kong, Creation Chapter since 2015.
Solid background in business development and worked with Agfa, GE, and Siemens Healthcare Business. Headed the Total Quality Forum in Hong Kong. Currently a CEO of a US-listed company.

Richard's hobby is organic farming! He goes to Kam Tin in the New Territories of Hong Kong every weekend to grow organic vegetables for his family. He has been interviewed by the South China Morning Post regarding organic farming in Hong Kong. See the article here.





Elma Pena

  • Global Scent Designer
  • Product Formulator
  • Yogi & Powerlifter

A licensed chemical engineer, that went on to work as a product formulator, then became a scent designer. As a scent designer, Elma is trained to use over 2000 perfume raw materials, and part of it is essential oils. Knowing the therapeutic benefits of essential oils, and being concerned with her family's health, Elma delved on studying more of the natural and organic formulations and therapeutic effects of these products.

Elma has designed scents for brands like Mission Hills, Times Square, Ocean Park, Clearwater Bay Golf & Country Club, and Swire Properties. As a mother of two, Elma uses organic and natural products for her family, including Gelair, rosehip seed oil, argan oil, and essential oils.

Elma's hobby is formulating natural products for home and personal care. She's also a dedicated Iyengar yoga student, and a powerlifter.